With over 25 years of history, Marketing With a Flair continues to grow stronger. Today, guided by CEO Dr. Anissa Villegas and COO Ricardo Pena, we’ve evolved the agency with a new look, streamlined processes, and forward-thinking strategies all while staying true to our core values of integrity and service.
With a doctorate in marketing and groundbreaking research on gamification, Dr. Anissa is an industry leader in connecting strategy with consumer behavior. She applies her expertise in millennial consumer insights, membership creation, and campaign optimization to help HVAC, plumbing, and electrical companies thrive.
An honorably served Phoenix police officer, Ricardo brings discipline, integrity, and servant leadership to the agency. His background in service drives our culture of extreme ownership ensuring we operate as true partners to our clients, not just vendors.
Honoring Service. Building Businesses. Backing Heroes.
Our agency’s heart is rooted in service, not as a marketing slogan, but as a lived experience. This story comes to life in our Back the Blue program, where every new client partnership also supports law enforcement families.
That commitment to service started long before Marketing With a Flair. Ricardo spent his career as a Phoenix police officer, walking into the unknown every day to protect families and communities. His oath to serve didn’t end with his badge, it continues here, in how we lead this agency and care for our clients.
Alongside him, Dr. Anissa built her career as a marketing strategist and business leader, driven by a belief in family, faith, and freedom. Together, we’ve carried those values into Marketing With a Flair, creating an agency grounded in trust, accountability, and ownership.
When we say “Our Why fuels our How,” this is what we mean: every strategy we design, every campaign we build, and every partnership we form reflects the same dedication, courage, and integrity that shaped our story.
For more than two decades, Marketing With a Flair has served as the trusted marketing partner for home service companies across the country.
What makes us different? We don’t just deliver campaigns, we integrate fully into your business. We operate as your marketing department, bringing strategy, accountability, and execution under one roof. As ServiceTitan Certified Providers, we also bring a unique layer of expertise that connects marketing with your operations.
But what truly sets us apart is that our strategies are anchored in purpose. Every campaign is another chance to honor the values we live by: INTEGRITY, SERVICE, AND EXTREME OWNERSHIP. It’s not just about growth, it’s about making a meaningful impact for your business, your team, and your community.
Our CEO, Dr. Anissa Villegas, is a trailblazer in the marketing world. She authored the first academic research confirming gamification as a proven strategy transforming it from a buzzword into a globally recognized framework.
Today, that pioneering work shapes how we help home service companies thrive. From consumer behavior insights to membership program design and campaign optimization, we bring strategies rooted in research, NOT GUESSWORK.
We don’t just follow trends, we create strategies backed by science and proven in the field.